For the first-time ever
Gatorade’s iconic sideline coolers become more than a functional staple for our athletes and add a touch of artistic emotion and additional meaning to the game. In occasion of the NBA All-Star Weekend happening in his own city, we asked the Cleveland based muralist Glen Infante to “take over” our coolers.
This artistic collaboration celebrates a multi-year equity in sport initiative - launched by Gatorade and called Fuel Tomorrow - that will help millions of kids get into sports - and stay! The initiative includes an initial $10MM commitment to social impact organizations to help resource community programs, provide access to facilities and equipment, and to help train coaches to be champions for equity and inclusion.
- Mauro Porcini (Chief Design Officer PepsiCo)
Glen Infante x Gatorade Fuel Tomorrow Towel
Exclusively designed for NBA All Star Weekend 2022 in Cleveland Ohio.